EOC Week Nine: fun. as a brand.

Even celebrities have their own brand. I went to take a look at the website of my current favorite recording artist. Knowing that Fun.com was surely already taken, I typed fun into Google. fun. was the first search that came up; which -website or not- it already proved their popularity.


I went to their website, http://www.ournameisfun.com/. The website is most likely not run by the band themselves, but contains all the basic information a fan could need. I has their tour dates, videos, music, where to buy their merchandise, and pictures. There is not much color to the site, just black, white, and a few yellow buttons. It leaves it simple and keeps the direction focused on the content. However, I don’t think the website grasps their personality or “brand” as much as it could.


If I were to change the website I would ad an “About Us” section and write bios about the artists of the band. I would have more going on in the website to express fun.’s personality more than it does. The website now is clearly basic just to give information, not express their brand.